The beauty of Facebook Remarketing is that it allows you to show your ads to people who have visited your website before. This is very sexy because as a Marketer we have in essence captured warm leads that have shown interest in our offer that we can advertise to.
This strategy will enable you to market to prospects a second time around from those who initially found interest in your offer; yet for one reason or another did not opt-in or buy. With Facebook Remarketing you can potentially market to your prospects from a different angle and offer something similar that provides even more value to ensure a conversion is made.
How To Setup Retargeting
First you need to create a retargeting pixel in Facebook. The tracking pixel is a piece of code placed between the <Head></Head> tags on a specific page(s) of your website where you wish to track visitors. Once someone visits a page that has a tracking pixel, a cookie is then placed on the browser of that visitor and is now segmented on a list to be remarketed to with Facebook ads.
Ideally you’d want to place your pixel on the “Thank you page” of your website or a page the user is redirected to… once an opt-in has taken place. Facebook will continue to build a retargeting list on your behalf as long as the pixel is in place. Let’s say you have an e-commerce store and set up your retargeting pixel on the “Add To Cart Page.” You can then retarget customers with a special discount to help persuade a sale with buyers who initially visited the checkout page but didn’t pull the trigger.
Please note, the retargeting list has to be at a decent audience size before you can start running ads. Right now I’m currently giving away a step by step comprehensive report absolutely FREE on Facebook Remarketing. Click here for immediate access.
How To Set up A Retargeting Campaign
Once you’re in the custom audiences section select your retargeting list from the ad set level. So in this example of a retargeting campaign, we created a remarketing pixel for every page of the sales funnel e.g., opt-in page, offer page, billing page, and thank you page to create different ads based on website visitor segments.
- Opt-in Page – Retarget prospect with a free offer to build your Email list.
- Offer Page – Retarget prospect with information to increase their knowledge of your business or product.
- Billing Page – Retarget prospect with a discount or promotion to entice a sale.
- Thank You Page – Retarget prospect with a blog post or similar offer as their previous purchase.
Be absolutely certain to create tailored ads to your list and see for yourself why Facebook Remarketing is so sexy. Of course there is lot more detail involved to insure you’re successful in your remarketing efforts. You can find more comprehensive training on Facebook Remarketing in the this Free Report by clicking here.
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Thanks!!
2 replies to "What Makes Facebook Remarketing So Sexy"
Hey Mark,
The site looks good. Admittedly, I need to get more involved with advertising on Facebook. I know it’s a powerful medium, but I just haven’t immersed myself in it (being from a different generation, I guess).
I hope you can check out my blog and we can follow each other. The more friends, the merrier.
It would be cool if we could do some JV stuff in the future and promote each others’ products.
I’m not to the product creation module in John’s course yet, but I have an idea or two about where I want to go initially.
Keep in touch.
Talk soon,
Bob
Hi Bob
Thanks for the compliment… FB advertising is pretty awesome; but it does require some training if you want to be successful with it. I look forward to working with you in the future and will indeed keep in touch.
Thanks!