![\"what](\"http:\/\/mark-buchanan.com\/blog\/wp-content\/uploads\/2016\/01\/Facebook-Remarketing-300x251.png\")
The beauty of Facebook Remarketing is that it allows you to show your ads to people who have visited your website before. This is very sexy because as a Marketer we have in essence captured warm leads that have shown interest in our offer that we can advertise to.<\/p>\n
This strategy will enable you to market to prospects a second time around from those who initially found interest in your offer; yet for one reason or another did not opt-in or buy. With Facebook Remarketing you can potentially market to your prospects from a different angle and offer something similar that provides even more value to ensure a conversion is made.<\/p>\n
First you need to create a retargeting pixel in Facebook. \u00a0The tracking pixel is a piece of code placed between the <Head><\/Head> tags on a specific page(s) of your website where you wish to track visitors. Once someone visits a page that has a tracking pixel, a cookie is then placed on the browser of that visitor and is now segmented on a list to be remarketed to with Facebook ads.<\/p>\n
Ideally you’d want to place your pixel on the “Thank you page” of your website or a page the user is redirected to… once an opt-in has taken place. Facebook will continue to build a retargeting list on your behalf as long as the pixel is in place. Let’s say you have an e-commerce store and set up your retargeting pixel on the “Add To Cart Page.” You can then retarget customers with a special discount to help persuade a sale with buyers who initially visited the checkout page but didn’t pull the trigger.<\/p>\n
Please note, the retargeting list has to be at a decent audience size before you can start running ads. Right now I’m currently giving away a step by step comprehensive report absolutely FREE on Facebook Remarketing. Click here for immediate access<\/a>.<\/p>\n Once you’re in the custom audiences section select your retargeting list from the ad set level. So in this example of a retargeting campaign, we created a remarketing pixel for every page of the sales funnel e.g., opt-in page, offer page, billing page, and thank you page to create different ads based on website visitor segments.<\/p>\n Be absolutely certain to create tailored ads to your list and see for yourself why Facebook Remarketing is so sexy. Of course there is lot more detail involved to insure you’re successful in your remarketing efforts. You can find more comprehensive training on Facebook Remarketing in the this Free Report by clicking here<\/a>.<\/p>\n If you enjoyed this overview on Facebook Remarketing let us know by leaving a comment and sharing this article.<\/p>\n Thanks!!<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The beauty of Facebook Remarketing is that it allows you to show your ads to people who have visited your website before. This is very sexy because as a Marketer we have in essence captured warm leads that have shown interest in our offer that we can advertise to. This strategy will enable you to […]<\/p>\n","protected":false},"author":1,"featured_media":632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools-and-resources"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":1,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts\/620\/revisions\/775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/categories?post=620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/tags?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}How To Set up A Retargeting Campaign<\/h3>\n
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