{"id":437,"date":"2015-08-09T09:47:51","date_gmt":"2015-08-09T09:47:51","guid":{"rendered":"http:\/\/mark-buchanan.com\/blog\/?p=437"},"modified":"2015-12-24T07:50:00","modified_gmt":"2015-12-24T07:50:00","slug":"why-taking-action-is-the-advisory-to-shiny-object-syndrome","status":"publish","type":"post","link":"https:\/\/mark-buchanan.com\/blog\/2015\/08\/09\/why-taking-action-is-the-advisory-to-shiny-object-syndrome\/","title":{"rendered":"Why Taking Action Is The Advisory To Shiny Object Syndrome"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-450\" src=\"http:\/\/mark-buchanan.com\/blog\/wp-content\/uploads\/2015\/08\/diamond-161739_640-264x300.png\" alt=\"diamond-161739_640\" width=\"264\" height=\"300\" srcset=\"https:\/\/mark-buchanan.com\/blog\/wp-content\/uploads\/2015\/08\/diamond-161739_640-264x300.png 264w, https:\/\/mark-buchanan.com\/blog\/wp-content\/uploads\/2015\/08\/diamond-161739_640.png 563w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/>As a marketer, I get tons of email everyday&#8230; mostly from other marketers promoting their products\/services or someone else&#8217;s for \u00a0commissions. I must admit however, during the embryo stages of internet marketing my biggest fear would be succumbing to &#8220;Shiny Object Syndrome&#8221; &#8211; buying product after product that has a good sales page and guarantees success online.<\/p>\n<p>Marketers with deep pockets sometime pay large sums of money to have their sales pages trigger emotions that have you believe you must buy their product to gain an unfair advantage online.<\/p>\n<p>To overcome shiny object syndrome is to take massive action &#8211; identify your weaknesses and utilize due-diligence to find comparable product to help strengthen them. This approach will help you achieve your goals at lot sooner and save you a ton of money in the process.<\/p>\n<h3 style=\"text-align: center;\">Why Take Action<\/h3>\n<p>There are a plethora of products and services on the market that can help launch a business or take it to the next level. The problem lies when trying to identify with every product without ever getting your feet wet; which is partly why so many people fail online &#8211; too busy shopping for shiny objects and not taking action with the knowledge already sustained.<\/p>\n<p>I discovered a long time ago that <em>trial<\/em> and <em>error<\/em> is an integral part of running a successful business. In other words, you can continue to purchase every shiny object that tickles your fancy; but it is imperative to take action and utilize the knowledge you uncover &#8211; otherwise you will continue to stay stagnant and ultimately fail.<\/p>\n<h3 style=\"text-align: center;\">Nothing Ventured Nothing Gained<\/h3>\n<p>One of the biggest impediments with taking initiative to start your own business besides capital is FEAR!! According to the dictionary, &#8220;fear&#8221; itself simply means: A<span class=\"s1\">n unpleasant emotion caused by the belief that someone or something is dangerous, likely to cause pain, or a threat. To overcome fear is to take massive action which ultimately will get you one more step closer towards achieving your goals.\u00a0<\/span><\/p>\n<p>Sure we have to continue to test and invest into tools and other resources that will help us become more efficient, but not at the expense of moving forward. Michael Jordan once said, &#8220;<i>Some people want it to happen, some wish it would happen, others make it happen.&#8221;<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a marketer, I get tons of email everyday&#8230; mostly from other marketers promoting their products\/services or someone else&#8217;s for \u00a0commissions. I must admit however, during the embryo stages of internet marketing my biggest fear would be succumbing to &#8220;Shiny Object Syndrome&#8221; &#8211; buying product after product that has a good sales page and guarantees [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":450,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-information"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":1,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":463,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/posts\/437\/revisions\/463"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/media\/450"}],"wp:attachment":[{"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mark-buchanan.com\/blog\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}